WEBSITE DEVELOPMENT
Our web developers know WordPress inside and out.
We can design, craft and deliver a WordPress product to surpass both your functional and aesthetic needs.
Menu
Our web developers know WordPress inside and out.
We can design, craft and deliver a WordPress product to surpass both your functional and aesthetic needs.
If you’re a new business or have never had a website for your business, it may be hard to know what you should pay and/or expect from a custom website provider. The first step is to understand that a website is not just a place for consumers to get information anymore. Your website, if created and optimized properly, should be a new customer, lead generating machine. Your custom website needs to be set up to not only get new customers to visit, but to convert them into paying customers.
With the right web design marketing company, your website will be an investment, not an expense. What you pay in web development and seo services should only be a small portion of the actual amount of increased profits that your business generates from it. In fact your website will have a larger impact on your business, than you could possibly imagine, with Google processing 40,000 search queries per second, that is 3.5 billion a day. Without even taking into consideration, other search engines and social media, your website should be a vital part of your business.
The go to place for people to search products or services today is online, but it is also the final stop before the buying decision. Even if a past customer or client referred your product or service to a friend, they will more than likely go to the internet to check you out. If they are not excited about what they find, you will lose that business.
It’s not just a website any more, if that’s all your looking for, regardless of the cost, there is a good chance you are just throwing your money away. The exception to this rule would be if you only needed a landing page for your business and could generate or already had a source of traffic to the offer. For this type of web page, you should be able to get a good price if you shop.
If you’re not just looking for a website, but a high performing, fully optimized lead generating machine that will be marketing central for your business, then you need to understand the moving parts and the value. A website that performs well generates consistent income, but is an asset, just like your inventor and business real estate. That’s right, if you ever want to sell your business, depending on your niche, this may be the greatest asset you own.
For this type of website, you will need results driven design and marketing. Our clients are our partners in the sense that we have an interest in their success,seo services because our success is directly related to theirs. That is why we offer web design, seo services risk free. Our clients are thrilled to send us a check every month, because the return on investment meets or exceeds their expectations.
This is a proccess, not an event. To create a high octane website, you create an initial foundation and build on it over time, constantly adding content and optimizing. So what does all that mean? Simply put, ranking on search engines like Google is a competition and like a world class athlete, if they stop working out, they will stop winning.
The foundation is the platform where content is stored and organized to be responsive (easily accessible) on any device. As a business owner, you can normally pick a theme for your web design that best fits you and your business. A ‘Content Management System’ platform such as WordPress, offers flexibility for creating blogs and adding other content easily. We will talk more about the importance of content in a minute, but Google likes to see new content added to your site regularly. This platform is also ecommerce friendly.
Today website development has to take into consideration the many different devices that will be used to access the web pages. A lot of attention, especially has to be given to mobile devices, since that is where the majority of users turn today.
In addition to being mobile friendly, the site has to load at the fastest speeds possible, on each device, especially mobile. Images need to be sized properly and complex design and content need to be balanced with speed, so the user gets the best possible experience when viewing.
Good quality unique content is one key to getting a website ranked and becoming the high producing new customer funnel you are looking for. We make it easy for our clients to add content, usually in the form of a blog, for their specific Niche.
Of course, we will do “content creation” if needed, but it is better if your customers get to know and learn from you. It is a great way to keep in touch and build trust with new leads, considering doing business with your company.
For our hands on clients, we provide all the training needed for them to take charge of adding new post, videos or other content.
Search engine optimization is the continuous equation that is constantly changing and needs to be monitored. Besides content there is a linking strategy, you may have heard the term backlinks. Google considers backlinks a vote for your web page, but are all backlinks helpful, no. As many backlink spammers have found out, Google is no longer considering just the number of backlinks, but the quality. If a website has a lot of low quality backlinks, they are penalized. We find and naturally build good quality backlinks for our clients, consistently adding to their authority and ranking strength.
Another type of link is called a citation, this is basically a business name, address and phone number links on directory sites like yelp, home advisor. Google uses these to determine that your business is legitimate. Citation building is also an seo service our clients benefit from.
24/7 Customer Support. We offer ongoing care plans to maintain your website on the web after delivery has been made. Websites today need to be protected and continuously updated, to ensure all moving parts function properly. We do regular backups, security scans and are there, if something happens, to fix it, for your peace of mind.
Much more goes into building and marketing a website to win today, but you have enough information to ask questions, decide what you want your website to do for your business and choose a web developer to meet your need. The key points to consider are Marketing Strategy and ROI, Web Design and Graphics and Search Engine Optimization content marketing and lead generation.
Global Link Media LLC
3632 City View Drive
Rapid City, SD 57701
(888) 628-0333
Sunday Closed
Monday 8:00 am — 5:00 pm
Tuesday 8:00 am – 5:00 pm
Wednesday 8:00 am – 5:00 pm
Thursday 8:00 am – 5:00 pm
Friday 8:00 am – 5:00 pm
Saturday Closed